The Children's Party Specialist
The Effortless Affair is a full-service event planning company based in Northern New Jersey. We specialize in the planning and execution of milestone children events from gender reveals to sweet sixteens.
Stop stressing about your child's next party & start enjoying the moment
What We Do
Simply put - we plan, decorate, coordinate and execute your event to Pinterest perfection.
Day of Coordination
The Effortless Affair creates the perfect theme
We style your event to ensure all the details tell a cohesive story
We coordinate everyone involved in your event, so you don't have to
Finally, we manage the behind the scenes while you celebrate
Michelle Shuey is the Founder of The Effortless Affair. Before starting The Effortless Affair, Michelle worked for 10 years as an Operations Analyst for a hedge fund in New York City.
Today, Michelle helps busy moms to plan, execute and enjoy their child's party through her party management system. She manages the whole event from invitations to breakdown.
Michelle is on a mission to be the secret weapon busy moms use to throw an incredible, custom party for their child.
When Michelle is not crafting away in her basement, she is playing outside with her family and having impromptu BBQ's with friends that sometimes last all night.