The Children's Party Specialist

The Effortless Affair is a full-service event planning company based in Northern New Jersey. We specialize in the planning and execution of milestone children events from gender reveals to sweet sixteens.

Stop stressing about your child's next party & start enjoying the moment

What We Do

Simply put - we plan, decorate, coordinate and execute your event to Pinterest perfection.


RSVP management


Dessert Tables

Vendor Selection

Vendor Management


Favor bags 

Set up 

Day of management



The Effortless Affair creates the perfect theme


We style your event to ensure all the details tell a cohesive story


We coordinate everyone involved in your event, so you don't have to


Finally, we manage the behind the scenes while you celebrate

About Me

Michelle Shuey is the Founder of The Effortless Affair. Before starting The Effortless Affair, Michelle worked for 10 years as an Operations Analyst for a hedge fund in New York City. 

Today, Michelle helps busy moms to plan, execute and enjoy their child's party through her party management system. She manages the whole event from invitations to breakdown.

Michelle is on a mission to be the secret weapon busy moms use to throw an incredible, custom party for their child.

When Michelle is not crafting away in her basement, she is playing outside with her family and having impromptu BBQ's  with friends that sometimes last all night.

"The Effortless Affair took my yearly Oktoberfest party and turned it from a backyard BBQ to a party to remember. The process was simple.... Everything they executed turned out beautifully and it was our best Oktoberfest party to date!"

-Susanne Bamberger 10/9/2018

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The Effortless Affair. You Dream It. We Create It.